LURE is a client of The Creative Complex.
Lure is designed by critically acclaimed architect and designer, Gulla Jonsdottir, a 2009 recipient of Hospitality Design’s “Wave of the Future” award. Jonsdottir is the creative and visionary force behind some of the most striking hotels, restaurants, nightclubs, and spas in the world. Upon entering Lure, guests are ushered through a sweeping diamond faceted façade to reach an abstract garden with 12 oversized cabanas, water features and flower sculptures.
See more on their website: http://www.lurehollywood.com/